Body Copy: It was the lowest monthly road toll in Victoria’s history. But 12 people still lost their lives. 12 families whose Christmases have been wrecked. Please, think about those close to you whenever you get behind the wheel this holiday season. And make sure you’re there for your family on Christmas Day. Don’t risk it.
Search Engine Results Page (SERP) is the Web page that search engines like Google, Yahoo, Bing, Ask, Altavista return with the results of its search. It includes a list of search results that are pertinent to the search phrase or keyword query a user has entered. SERPs contain three types of listings, they are, (a) Listings that are indexed by the search engine’s spider, (b) manual directory submission listings and (c) paid listing or sponsored listing.
Online advertising is a type of mass communication which is based on traditional form of advertising but develops its own communication strategies in correlation with the new technical and medium based requirements. Broadly, online advertising is about delivering advertisements to Internet/online users via Web sites, e-mail, ad-supported software and Internet-enabled smart phones. The biggest advantage over traditional advertisement is it is not limited by geography or time.
It’s a management process through which products and/or services move from concept to customers. Broadly, the process of marketing is performed by research, promotion, distribution and sales. It consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer.
Marketing decisions generally fall into the following four controllable categories:
* Product (Brand name, Functionality, Styling, Quality, Safety, Packaging, Repairs)
* Price (Pricing strategy, Suggested retail price, Price flexibility, Price discrimination)
* Place (Distribution channels, Inventory management, Warehousing, Transportation)
* Promotion (Advertising, Public Relation, Events)
Common misspelling: Markiting, maketing, makreting