Television vs. Radio vs.Magazine/Newspaper (Print) vs. Internet (Online) vs. Billboard (Outdoor) Advertising

newspaper-radio-tv-internet-outdoor-advertising

It’s a 100 word post, no place for introduction; let’s go straight to the points

Television as a medium reaches out to larger audience than a radio station or a print version of a newspaper. It engages viewer with sight, sound and motion unlike radio, print or billboard.

Print ad (newspaper) is inexpensive to produce with different rates and sizes but readership is limited, image quality varies.

Internet advertising is low cost, can be tracked and updated but is not stand alone medium.

Billboard advertising can’t be switched off. Visibility frequency is high but hard to reach a specific audience.

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