Carlsberg Advertising slogan/tagline: Carlsberg. Probably the best beer in the world.
There is nothing much to say. True to its contemporary index, this advertising can be reused, recycle, remixed, but it seems the ad never gets old. The slogan has been retained the very same over the years.
The first advertising to use the new positioning was the Free friend and Melody commercials that were aired in 2002. To refresh the brand further, packaging, point-of-sale and advertising materials have been renewed to give the brand a more contemporary appeal and reflect the new positioning, whilst still keeping true to being ‘Probably the best beer in the world’. Source
Carlsberg television Commercial – Dream Apartment
Carlsberg Print Advertisements
