Advantages of Outdoor/Billboard Advertising (in 100 words).
Billboards/outdoor advertising are an ideal platform for marketers to send across quick and simple message. Let’s take a look at the pros of the medium:
Advantages:
1. Attention grabber
2. The audience of this medium cannot just switch this off like television. They can’t throw it out or change the channels either.
3. Can achieve extensive coverage of certain geography with high frequency.
4. The shelf life is more than a television or print. A billboard can be hired for months or years for a product or service
5. Less costly
6. Less time consuming
7. Can be creatively attractive