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Famous Motor Oils Slogans, Engine Oil Taglines

Automobile lubricant advertising slogans
It’s more than just oil. These slogans propel the automobile industry

 

Between 2022 and 2030, the global lubricant market size is projected to grow at a CAGR of 3.7%. The scope looks bright, and consumers spend a lot of time researching to zero in on their favorite model. However, while consumers love their vehicles and research a lot before deciding to purchase, they only do a little to choose lubricant.

Consumers are oblivious to the technological complexities in their engines, particularly the stress their engines go through with every ignition. So, contrary to other advertising, automotive engine oil marketing is conservative in marketing its products.

Contrary to other industries where disruption and differentiation are the names of the game, with motor oil marketing, advertisers want to ensure the customer is satisfied.

Pennzoil motor oils and lubricants

Advertising slogan: Not just oil, Pennzoil.

Castrol (BP) industrial and automotive lubricants

Commercial taglines: Superior engine protection
It’s more than just oil, its liquid engineering

Castrol-ad-taglines

Exxon Mobil

Advertising punchlines/taglines: Feel its power
Quality you can count on

Exxon-advertising-campaign-marketing-slogan

Hindustan Petroleum (HP)

Ad punchline: Future full of energy

Havoline / Texaco, brand of motor oils

Ad slogan: Havoline. Add More Life to Your Car.

Mobil 1, synthetic motor oil

Ad slogan: Mobil 1. The oil that’s changing oil.

Shell Oil Company

Ad slogan: Make it happen

Quaker State Motor Oil

Advertising motto: Quaker State your car to keep it running young