Pennzoil motor oils and lubricants
Advertising slogan: Not just oil, Pennzoil.
Castrol (BP) industrial and automotive lubricants
Commercial taglines: Superior engine protection
It’s more than just oil, its liquid engineering
Advertising punchlines/taglines: Feel its power
Quality you can count on
Havoline / Texaco, brand of motor oils
Ad slogan: Havoline. Add More Life to Your Car.
Mobil 1, synthetic motor oil
Ad slogan: Mobil 1. The oil that’s changing oil.
Shell Oil Company
Ad slogan: Make it happen
Quaker State Motor Oil
Advertising motto: Quaker State your car to keep it running young
Exxon Mobile Television commercial (1984 Superbowl)