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Archive for October, 2010...

Filed under Big Brands, Billboard, Outdoor Advertising, Print Advertising, Television Commercials, Toiletries, TV ads, Video ads

Charmin Print Advertisements

These first three ads are outdoor ad campaigns. A series of billboard advertisements were released  to celebrate the introduction of a new Charmin along with the return of a effervescent Charmin icon, Mr. Whipple.

Ad 1

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Ad 2

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Ad 3

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Ad 4. This is not a magazine or newspaper print ad. This ad was delivered to the Charmin users mailbox by the mailman. Just a dandy example of wiping-inspired direct marketing.

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Ad 5. A young bear calls her dad when there is very little toilet paper left and she badly needs the toilet, however he tells his daughter that Charmin has Absorbubbles and she does not need to use as much.

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Ad 6

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Ad 7

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Ad 8: Charmin Toilet Tissue, Charmin Comfort. The ad is showing a baby bear doing the potty dance.

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Ad 9. This ad was not released commercially. Depicting (by juxtaposing) tough men in situations where they could use a little softness.

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Ad 10. Time 2008, final hours of the year. People are gathering in Times Square for the traditional New Year’s ball drop. Charmin has been operating a collection of temporary bathrooms in the zone for pedestrians and tourists. These branded toilets were open to revelers in the wee hours of New Year’s between midnight and 2 a.m. Thursday.

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Television Commercials

Charmin Ultra Strong & Ultra soft commercial


A bit surprising, but this Charmin TVC did make it to the air

Vintage Charmin commercial (Mr. Whipple) – Dont squeeze the Charmin. Between 1964 and 1985, more than 500 commercials featured Dick Wilson, who told customers, “Please don’t squeeze the Charmin!.

80s Charmin Commercial featuring the robot

Charmin – Pole Vault commercial

Comments (0) Posted by admin on Sunday, October 31st, 2010

Filed under Big Brands, Health & Beauty, Print Advertising, Toiletries

Print ads

Gillette: World Cup Football

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Ad slogan: Gillette. Official sponsor of the FIFA World Cup since Spain’82

Credits:

Advertising Agency: Tiempo BBDO, Madrid, Spain
Executive Creative Director/Creative Director: Andres Mattinez Echeiverria
Copywriter: Fernando Dominquez
Art Director: Ricardo Pastor
Photographer: Miguel Toledano
Producer: Mayte Carabias
Account Supervisors: Raquel Baena, Eva Ruiz

Gillette: Prestobarba Excel for Women

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Ad slogan: New legs every day

Credits:
Agency: Mccann Erickson, Santiago, Chile
Creative Directors: Guido Puch and Alvaro Camilla
Art director: Manuel Aldunate
Copywriter: Agustín Puig

Gillette: Asterisks

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Credits:

Advertising Agency: Ponto de Criacao, Brazil
Executive Creative Director: Ana Paula Marques
Creative Director: Cristiano Canguçu, Margit Junginger
Copywriters: Margit Junginger, Alexandre Leão
Art Director: Gustavo Sobral, Cristiano Canguçu
Producer: Rafael Marques
Art Buyer: Richard Denami
Account Supervisor: Cristiano Corrêa
Advertiser’s Supervisor: Jose Cirilo
Account Manager: Ana Foryan, Viviane Alves
Planner: Juliana Nappo
Media Director: Lusia Nicolino
Project Manager: Francine Novo

Gillette Quickshave Excel: Razor (Live in-event demonstration)

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Credits:

Agency: Ogilvy, Perú
Creative Director: Aldo Canchaya
Copywriter: Yacub Tabja, Jose A. Aguirre, Peter Butler
Art director: Patty Kishimoto

Gillette: Charlie Chaplin

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Gillette fusion: Happy hour

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Credits:

Advertising School: VCU Adcenter, Richmond, USA
Creative Director: Wayne Gibson
Art Director: John Hagerty
Copywriter: Brandon Willingham

Gillette: Venus

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Ad slogan: Keep your skin safe with Venus

Gillette Vintage ad from 1926

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Another vintage advertisement from Gillette

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TV Commercials

Check out Gillette television commercials here


Comments (0) Posted by admin on Sunday, October 31st, 2010

Filed under Best Advertisements, Print Advertising, Television Commercials, TV ads, Video ads

McDonald’s: Ghost

Slogan: Come as you are

Advertising Agency: BETC Euro RSCG, France

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Honda Fit: Cavernous
Advertising Agency: RPA, Santa Monica, USA

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Miller Lite: Halloween:

Ad tagline: Sink your fangs into great taste

Advertising Agency: Arc Worldwide, Chicago, USA

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Heineken: Halloween Hand

Advertising Slogan: October 31st Enjoy the scariest night of the year.

Advertising Agency: JWT, Rome, Italy

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Guinness Beer: Halloween

Advertising punchline: Celebrate Halloween with Guinness. October 31st

Advertising Agency: Tempo Advertising

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Lucy Anderson: Anti-Aging treatment for mature skin

Caption: Intensive anti aging treatment for deep skin regeneration, with immediate lifting efect

Advertising Agency: Bread, Rosario, Argentina

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Burger King: Veg City, Halloween

Ad copy: Fresh tomatoes. Fresh ketchup.
At Burger King we offer extra ketchup made from fresh tomatoes, any time. How we manage this, is of course, top secret

Advertising Agency: .start, Munich, Germany

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Calgary Zoo: Trashman

Ad punchline: Dinosaurs Alive!
More real. More scary.

Advertising Agency: Trigger, Calgary, Canada

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Society of Spiritualists: Halloween
Advertising tagline: The bad energy can be near.
Advertising Agency: Media P, Buenos Aires, Argentina

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ReQuip: Halloween
Ad punchline: Put Their Lives Back in Their Hands.
Agency: Junction 11, UK

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Trendy: Halloween
Ad mottto: Treat or treat!
Advertising Agency: Leche2 Santiago, Chile

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Guinness: Halloween
Ad slogan: Halloween with Guinness. 31st October.
Advertising agency: Graffiti BBDO, Romania

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Il Samaritano: Witch
Ad copy: What is really terrifying is to know that someone is afraid of a child.
In Congo children are accused and tortured because they are thought to be witches.
Help us to help them.
Advertising Agency: 1861 United, Milan, Italy

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iG Delas: Chaplin
Ad slogan: Why not?
delas – The women’s website from IG
ig.com/br/delas
Advertising Agency: Lew’Lara\TBWA, Brazil

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Wellington Zoo Sleepovers: Lion
Advertising Agency: Saatchi & Saatchi, Auckland, New Zealand

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Catalonian National Theatre: Heart
Ad slogan: Let us play with your emotions. Come to the TNC.
Advertising Agency: TBWA, Barcelona, Spain

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Fundación Seguros Caracas: Head
Tagline: When you use a mobile while you drive, your head is somewhere else
Advertising Agency: La Cocina Publicidad, Caracas, Venezuela

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Universal Studios: Friends
Ad slogan: Live the nightmare. This Halloween, Freddie Krueger is loose in the park
Advertising Agency: David&Goliath, USA

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Kit Kat Halloween commercial (2010)

Disneyland Resort Halloween Time Commercial 2010

Levi’s Halloween Commercial Post-Mortem

Levi’s commercial for Halloween – True Love

Walmart Halloween Commercial

Target Halloween Commercial – Iron man

Snickers Halloween Grocery Store Lady

Banned Nike Halloween Commercial

Comments (0) Posted by admin on Saturday, October 30th, 2010

Filed under Ad slogans punchlines taglines

AC Schnitzer, Germany, BMW and MINI tuning house
Advertising slogan: AC Schnitzer. Made by winners, made for fun.

Comments (0) Posted by admin on Saturday, October 30th, 2010

Filed under Ad slogans punchlines taglines

Europcar, international car hire
Advertising slogan: Europcar. You rent a lot more than a car.

Hertz Rent A Car, the largest car rental company in the world
Slogans: Love the road. Hertz. (UK)
There’s Hertz and There’s “Not Exactly”.

Avis Rent A Car System, the world’s second largest general-use car rental business
Slogans: Avis. We try harder.
We’re number two. We try harder.

Akademprokat, private cars for rent in Novosibirsk, Russia
Motto: Akademprokat. You are always on the move!

Enterprise Rent-A-Car, the largest car rental company in North America
Advertising slogan: Pick Enterprise. We’ll pick you up.

Thrifty Car Rental company
Tagline: Book smart.

CarToGo, car rental services in Kiev, Ukraine
Tagline: Get new friend – car fo rent.

National Car Rental
Slogan: May be we are better

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Meru Cabs
Caption: Rely on us

Alamo Car Rental
Tagline: Remember the Alamo

Budget Rent a Car Ad (1966 ad)
Ad slogan: Little Budget rent-a-car system knows that $7 a day and $0.06 a mile isn’t much to ask for renting our Checrolet Impalas.

Sixt Car Rental
Caption: Keepin’ you ballin’ through the recession

National Car Rental
Ad slogans: Green means go

Thrifty Car Rental

Ad tagline: Now that’s Thrifty thinking

Budget Rent a car
Advert slogan: Our fastest way to rent a car

Payless Car Rental
The driving force of the 90’s!

Comments (0) Posted by admin on Friday, October 29th, 2010