India’s 100 most trusted brands, best brands of India (Part 1 of 2)

 

The Economic Times, India’s largest business newspaper from Times of India Group in association with Nielsen has conducted The Most Trusted Brands Survey. The team has identified the brands that bond with consumers, these brands are not just the most familiar, but consumers believe they are embodiment of certain quality and reassurance. Claimed to be the largest of its kind, the survey considered sample of 8,160 across socio-economic classes, age, income and geography. It has been zeroed in onto a list of 300 brands (217 consumer products and 83 service brands). Each brand was then evaluated on seven attributes, they are:

1. Always maintains a high level of quality
2. Is worth the price it commands
3. Is a brand I would surely consider if I have to buy the product
4. Has been a popular brand for many years
5. Has something that no other brand has

6. Evokes a feeling of confidence and pride among its users7. Is very special brand with unique feelings associated to it.

There is a good representation across different brands in categories surveyed. Brands (as well as new brands, total 35 in numbers) are evaluated on the basis of their sales, retail and media visibility, market and trade feedback.

The sample was determined after interviewing all the possible consumers who use the brands which includes the Chief Wage Earners (CWE) who contribute maximum to the household income, housewives, young adults (both males and females).

Nationally, regionally and locally the survey has been carried out in SEC A, B and C in urban India with a reason to focus on the prime target audience for consumer-branded products & services.

The survey has been conducted across 13 cities in the west, east, north and south zones. A total of 8,160 interviews were conducted, split amongst the identified target groups — 2,040 CWEs, 2,040 housewives, 2,040 young adult male and 2,040 young adult female respondents across eight levels of monthly household incomes.

1.    Nokia Mobile Phones

Nokia-logo-priyanka-ad
2.    Colgate

Colgate-advertisement-ad
3.    Lux

Lux-advertisement

4.    Dettol

Dettol-advertisement

5.    Britannia

Britannia-advertisement-logo

6.    Lifebouy

Lifebouy-advertisement-logo

7.    Clinic Plus

Clinic-Plus-advertisement-logo
8.    Pond’s

Pond's-advertisement-logo
9.    Fair & Lovely

fair-&-lovely-advertisement-logo
10.    Pepsodent

Pepsodent-advertisement-shahrukh-khan

11.    Close Up

Close-up-ad-deepika-padukone-advertisement
12.    Goodknight

Godrej-Goodnight-advertisement-logo

13.    Rin

Rin-advertisement-

14.    Tata Salt

Tata-Salt-advertisement
15.    Pepsi

Pepsi-advertisement-aamir-khan
16.    Maaza

Maaza-advertisement
17.    Vodafone

Vodafone-zoo-zoo-ad
18.    Maggi

Maggi-advertisement
19.    Glucon – D

Glucon-D-Advertising-marketing
20.    Thumps Up

Thumps-Up-ad-salman-khan
21.    Bournvita

Bournvita-ad-marketing

22.    Horlicks

Horlicks-advertisement

23.    Coca – Cola

Coca-Cola-Advertising-India
24.    Vicks

Vicks-ad-vicks-ki-goli-lo-khich-khich-dur-karo

Vicks 80s commercial

25.    LG

LG-advertisement-Abhishek-Bachchan
26.    Surf

Surf-ad-lalitaji-Hindustan-Lever

Surf-advertisement
27.    Godrej

Godrej-Cinthol-ad-Hrithik-Roshan-advertisement

Vinod Khanna Cinthol Ad

28.    All Out

29.    Wheel

Wheel-advertisement-Salman-Khan-Prachi_desai

30.    Vaseline

Vaseline-advertisement-controversy-Facebook-Shahid-Kapoor
31.    Kurkure

Kareena-Kapoor-Kurkure-ad

Juhi-Chawla-Kurkure-advertisement
32.    Hero Honda

Hero-Honda-Advertisement
33.    Sunsilk

Sunsilk-ad

Sunsilk-advertisement

Sunsilk-priyanka-Chopra-advertisement
34.    Tata Tea

Tata Tea Jagore Advertisement

Tata-Tea-advertisement-Sania-Mirza

Tata-tea-print-advertisement

35.    Amul

Amul-advertisement-collection

Best-Amul-ads-collection

Best-of-Amul-ad-collection-database

Amul-advertisements-All-Time-Great
36.    Frooti

Frooti commercial 1

Frooti Commercial 2

Mango Frooti TV Advertisement 3

Mango Frooti Ad 4

37.    Limca

Salman Khan in Limca ad (around 1988-89)

38.    BSNL

BSNL-ad-preity-zinta

Deepika-Padukone-BSNL-ad

deepika-padukone-BSNL-advertisement

39.    Bata

Bata-advertisement

bata-advertisement

40.    Head & Shoulders

Head-&-shoulders-ad-kareena-kapoor

Head & Shoulder ad from Romania.

Head_&-Shoulder-No-dandruff-advertisement

head-&-shoulder-no-dandruff-ad
41.    Fevicol

Fevicol-ad-Bollywood

Fevicol-advertisement

Fevicol-creative-advertisement-marketing-campaign

Fevicol TV ad: Shadow

Fevicol television ad with Katrina Kaif

Fevicol ad with Rajkumar Hirani

Fevicol television ad – moochwali

Fevicol: 50 years of building bonds and award winning ads

42.    Parle

Parle G Dadaji television advertisement from 1990s

Parle Poppins was a regular sponsor in Amar Chitra Katha. The word ‘Advertorial’ was yet to be discovered then!!

Poppins-ad-Parle-advertisement-amar-chitra-katha

From dream driven 80s kids to value conscious kids of post 2010. Parle Poppins print ad

Parle-poppins-ad

Parle Krackjack ad

Parle-Krackjack-ad

Krackjack-advertisement

Parle Mango Byte ad with Vinay Pathak

43.    Samsung

Samsung Air-conditioner television ad

44.    Johnson & Johnson

Johnson & Johnson baby print ad

Johnson & Johnson television commercial

45.    Complan

Complan-ad-black-white

Complan-advertisement-old-india-classical-advertisement

complan-ad

Shahid Kapoor and Ayesha Takia Complan TV ad

46.    Boroplus

Boroplus-print-ad

Kareena Kapoor Boroplus TV ad

Boroplus television commercial featuring Amitabh Bachchan

47.    Philips

Ad punchline: Sense and sensibility

Philips-Phillips-print-advertisement-lets-make-things-better

Philips-Phillips-print-advertisement1-lets-make-things-better

Philips-Phillips-print-advertisement2-lets-make-things-better

Philips Wide Screen TV television ad

Philips CFL bulb TV commercial

Philips Home Theater Television advertisement

48.    Tide

Tide Nelson Mandela Print Advertisement

Tide-print-advertisement

Tide Mahatma Gandhi Advertisement

Tide-Mahatma-Gandhi-Print-Ad

Tide-print-ad

Tide television commercial

49.    State Bank of India

State Bank of India – Rajkumari Amrit Kaur

State-Bank-of-India-SBI-ad

State Bank of India – Pherozshah Mehta

SBI-Print-ad

State Bank of India – JRD Tata

State-Bank-of-India-SBI-ad-print

State Bank of India – Rabindranath Tagore

State-Bank-of-India-SBI-Rabindranath-Tagore-Ad

50.    Iodex

Iodex print ad

Iodex-ad

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