Nice idea, typography, art direction, but isn’t the idea a bit subtle? The background and the foreground is so nicely done. I love it.
Tagline: I hate ugly
Client: Allen Solly, My world, my way
Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Steve Koh
Retouching: Studio Rom, MV Gopinath
Typography: Vincent Vadakkan, Ajesh N
Published: October 2009