Science World, via Rethink Vancouver, lured unsuspecting Vancouver shoppers into what looked like a free photo booth to promote its recent exhibit, ‘Scream! The Science of Fear’. Once people sat down to wait for their picture, they were startled with the image of a frightened woman on the photo booth screen. As they exited the booth they received their photos with a fact printed on the sheet: ‘A photo of a scared person is enough to spread fear. We can explain’. They were also given free passes to the exhibit. Thankfully, no heart attacks were reported 
Client: Science World
Agency: Rethink, Vancouver
Creatives: cameron walker (Account manager), Rob Tarry/Ian Grais/Chris Staples (Creative Director),
Chad Kabigting (Art Director), Rob Tarry (Copywriter), Jim Leith (Agency Producer)
Country:Canada