Coca-Cola Australia has rolled out an exclsuive Beijing Olympics advertising campaign “Bird’s Nest” to promote its sponsorship role This new 30-second television commercial titled ‘Birds Nest’ ad depicts five bird’s individual journeys to Beijing inspired by the Bird’s Nest stadium. The ad has been running on air and on web now. Limited edition 330ml and 385ml glass bottles will featur Olympic Games imagery which will be available exclusively in Coles and -‘Eleven stores. Nationwide out-of-home will be rolled out, featuring the Coca-Cola bottle and key sporting imagery. Consumers can also go online to engage with the brand via a ‘Design the World a Coke’ website at www.coca-cola.com.au.
Agency: Wieden+Kennedy, Amsterdam Executive Creative Directors: John Norman, Al Moseley Copywriter: Dave Smith Art Director: Pierre Janneau Producer: Neil Henry, Elissa Singstock, Cimien Ekici Project Manager: Emma Williamson Agency Executive Producer: Corey Bartha Production Company: Partizan Films Animation: Director: Eric Lerner Executive Producer: Isabella Parish Producer: Julie Crosbie Live Action: Director: Thomas Hilland Executive Producer: Russell Curtis Producer: Miranda Johnstone Director of Photography: Stephen Keith-Roach Editor: Russell Icke Post-Production company: Munky London Audio Post-Prod. company: Wave Studios Music: A-Bomb, Human Executive Producers: Augusta Quiney (A Bomb), Marc Altshuler (Human) Sound Design: Wave Studios, A-Bomb