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Axe Cottage
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Axe Shower Gel
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The latest ad from John McCain, it will run tonight as Barack Obama accepts the Democratic Party’s Presidential Nomination.
The ad is politically not incorrect, so kind of difficult to criticize. After all he is congratulating Obama for the historic milestone that he has achieved.

Where do I start buddy….
Facing the interview board is not a rocket science. Most common interview questions and answers follow certain rules and you
easily can crack them if you prepare a simple strategy beforehand and act upon it. You only get a single chance to prove your case and its like taking a driving test once again.
Here, I have laid down basic interview questions and answers that I hope can sail anyone across to the next level. Please remember that, this article is not industry specific. A broader kind of approach just to make sure job seeker like you do not stumble through the process as if volley of fiery questions are coming from left and right. Study the list that I have prepared here from my personal experience. Over the last 12-15 years I have been to countless interviews. I remember, when I was just out of college, fresh, without experience and desperate for a job in a slump market condition, I used to attend 10-15 interviews a week. I can say I learned the trick hard way. One thing I have realized, whether its UK or US or eastern European countries or probably Asia, kinds questions hardly change. It seems like interviewers from across the world are looking for similar human traits to hire the right candidate. The questions are also almost the same, off course you’ll have to tweak them according to your own preference and experience and education.
Remember, being interviewed is a skill that you have to learn to elbow out other candidates from the fray, and you have to learn how to answer. So plan your series of answers way ahead of the big day and trust in yourself that you are ready to deliver them with confidence and ease.
This is probably the mostly asked interview question of all time. “Tell me about yourself” is the gateway to just about anything that you want to share with the interviewer. However, remember, do not go overboard by the friendly interviewer’s gestures. It could be misleading. Be yourself, prepare what exactly you want to tell them about yourself. Be short; do not go on and on. There are some who may ask you to share something, which you have not mentioned in your CV or bio-data. Again, there are some, who go by the copybook style and expect you to share your career’s summary in not so creative way. I would suggest if its an advertising agency or gaming company, you can be experimental, but if it’s a call center or accounting job, where the job profile is strict and non-creative, be your honest best and don’t be much creative. Or at all creative. In call center, if they ask you what are your hobbies, straightway tell them with a straight face, watching TV and listening to music. Believe me you wont get any extra point, for example, if you tell them, you are creative, you have flairy hand, you were hot favorite in college amongst boys as they used to ask you to write love letters for their dream girls.
On a lazy and free weekend morning I appeared for a call center walk in, just to kill time. The lady HR asked me what’s your favorite book. I thought of creating some dynamism in the air. As soon as she finished her question, I queerly started looking up at one corner of the room, blankly for 15-20 seconds, and then hissed at her, Sky is Falling by Sidney Sheldon. I will never forget the facial expression I got in return from the lady and two of her accomplices.
No prize for guessing, they never dared to call me back!!!
2. Why should I hire you
This is also a very common job interview question. Here, if you know the scope of the job, that is job description, you can play with the answer. Yes, you have been called here at the first place, because you suit the role. Tell them how you fit the role, how you can accomplish the job objectives with your experience and education. You can mention your past experiences and what similar additional responsibilities you have undertaken. How you will really excel at the position if given an opportunity.
Here, what the interview actually wants to hear, whether you are aware of the company, that you have given some thought about it and not appeared in the interview just like that. It also means are you are serious about the role and you perceive the company as one of the desired ones. A place, where you want to work and learn. You are aware of the services/products that they deal with and you see your future is secured with them.
I would suggest instead of long-term goals its better to share short-term goals and inspirations. Uttering of long term goals may put you in a close bracket, from where you may later find it difficult to come out. Mention what your strength areas are and how you can grow with it and bring more value to the organization and see you taking more responsibilities in the said and similar areas. You can tell them you can see yourself as a top performer in the organization. Tell them you are also open to learn new skills.
It’s a tricky one. If you are fired or sacked from your earlier company you may tell them how the incident can prove as blessing in disguise and how you have an opportunity now to consider jobs that will better suit your experience. There is no pint in lying, because HR will anyway find everything out. It may also happen that the job areas were not in line with your competencies and you think here it would be a good fit.
If you have left on your own then you need to examine the scenario and come out with answers like, the position was not challenging, you got bored, the industry is not happening, there was not room for growth or you were looking for a bigger challenge and it was not happening or may be you are relocating or they have asked you to relocate which was not possible with you for whatever circumstances. You may also check out these reasons here
Yes, you are a team player. Irrespective of the fact whether you are or not, you are certainly not going to tell that you are not. Be sure to have few examples ready where you have selflessly helped a team to achieve its goal. Your team attitude reflects to the fact that you have often performed for the good of the team rather than for yourself. Remember, do not brag on this one, just be normal and speak it in a matter of fact.
Be honest here. If you do not want to be relocated, state. I know many a persons who would not move their city come what offer hit them. It’s not an issue for candidates who come all the way from interiors to big cities for a job. There may be family compulsions, fear of adjusting to the new place etc etc. Do not lie at the interview board to just please the interviewers. If your answer is no say a firm ‘no.’ By lying you are not only cheating another deserving candidate from his or her job, but also creating a lot of problems for yourself also. Be honest to avoid future trouble.
Be positive here. Some good examples would be, how you prioritize your work, your problem solving skills, ability to work under pressure and deliver within deadline, professional expertise, positive attitude etc.
To be contd…
This GE commercial where Anderson Davis features as an ancient Greek discuss thrower is nice to see but then you realize that Olympics 2008 is happening in Beijing, China and not mandatorily in Greece. Is it always compulsory to showcase Greek as Olymplic background?
Anyway, the ad is cool. Anderson throws the discus and it due to a spin in the air it ruins an ancient (Greek!!) building.
The commercial is showcasing GE’s wind power management capability. GE is also one of the official sponsors of the game.
It’s none other than Britney Spears featuring in the MTV’s new Video Music Award promo with Russel Brand. No jig jag, Britney appears super clean in the latest MTV VMA commercial. It may be MTV but she is clear eyed (for a change) and acting as an adorable flirt.
Well, we still remember how she messed everything up last year after her horrendous VMA performance. There is also rumor that Britney baby may try another come back this year. The VM ad promos will surely arise lot of curiosity, it would be interesting to see if she can hold on to the hype. There is no confirmed report however, that she is performing from the MTV guys.
Van Toffler, president of MTV Networks, told the media, Everyone deserves a second or third chance, right?” and has said that they’re trying to think of ways “every minute of the day” to top last year’s Britney opener.
MTV VMA 2008 Promo 1 (Britney Spears & Russel Brand)
MTV VMA 2008 spot 2 (Britney Spears & Russel Brand)
Nike is unveiling the “A Dream Deferred” television commercial on August 15. The Dream Deferred ad is special because the commercial is an inspirationally charged one which gives viewers a glimpse into Sanya Richards’ life over the past two years. Sanya Richards, after battling a rare ailment that threatened her track career, she persevered to return to action stronger than ever before. The ad shows Richards training and getting ready to return to competition in the 400 meter run.
The 60-second and 30-second ads were developed with Wieden+Kennedy Portland.
Earlier this month Nike kicked off its global advertising campaign for Beijing with a television commercial entitled “Courage.” The ad celebrates one of the most inspirational brand statements of all time, ‘Just Do It,’ by capturing the very essence of an athlete’s motivation. Last week Nike began airing “United We Rise,” an ad featuring the USA Basketball Team that is set to the score of Marvin Gaye’s legendary rendition of “The Star Spangled Banner.”
In a true celebration of the continuing spirit of competition while overcoming adversity, Nike is debuting two inspirational commercials (exclusively for Beijing Olympics 2008) which would feature world-class track star Sanya Richards and the USA Softball Team.
This is a special year for USA Softball Team members as the Beijing Olympic Games enters into its final year of Olympic competition. In “We Have Softball,” advertisement Nike is highlighting the US team’s passion and commitment to continuing to play the game regardless of the circumstances.
The television ad debuts in the U.S. on August 12, and features members of the four-time, gold medal winning USA Softball Team.
The Dream Deferred Nike commercial is featuring the song “The Happiest Girl in the Whole U.S.A” which has been performed by Donna Fargo.
The new Nike Olympics advertisement ends with USA Softball players Lauren Lappin, Jessica Mendoza, Laura Berg, Vicky Galindo, Andrea Duran and Stacey Nuveman as they share in laughter with these words “We have softball, you can have everything else” appear on the screen.
Nike A New Team commercial exclusively created for Beijing Olympics 2008 has so wonderfully used Marvin Gaye’s 1983’s national anthem rendition that I got really moved. This anthem Marvin performed way back at 1983 NBA All Star Game in Los Angeles. Now Nike advertising think tank has decided to use the number for New Team USA advertisement.
As the new Team USA looks forward to claiming victory in Beijing, Coach K looks back twenty-five years for new inspiration from our national anthem.
The Star Spangled Banner is played before every game to inspire the players and the fans to greatness. Coach K took a moment out of practice to share a version of the song with his players that, in its own right, made sports history.
And like Marvin and the Dream Team before them, this year’s Team USA intends to put on a show that will forever go down as one the greatest performances in the history of the sport.
To show support for the men that will represent us in Beijing, Nike Basketball brings Marvin, LeBron, Kobe, J-Kidd and the rest of the team together to pay homage to basketball, America’s game.
Its time for little sweat
Its time to get messy
Its time to do something you’ve never done before
Its time to dream big
Its time to start
The Home Depot is the world’s leading employer of Olympic and Paralympic athletes and hopefuls.
Nice ad. We have seen some scenes of this Home Depot commercial in other versions as well. But AG Kruger features first time in this ad, if I have not missed him in earlier adverts.
Home Depot “It’s Time” Credits
Client: The Home Depot
Airdates: 8/8/08
Agency: The Richards Group
Group Head/Art Director: Patrick Murray
Group Head/Copywriter: Bill Cochran
Executive Producer: Jenny Wolk
Production Co: Backyard
Director: Ericson Core
Executive Producer: Kris Mathur
Head of Production: Peter Steinzeig
Editorial: Beast, Santa Monica
Editor: Igor Kovalik
Visual Effects: Radium, Santa Monica
Producer: Rob Handy
Music: Tonefarmer, NY
This Home Depot Olympics 2008 advertisement is no less than a multi satrrer Hollywood potboiler. The exclusively made for Beijing commercial is featuring Hanna Thompson, Jake Arnold, Mary Wineberg, Jill Camarena, Josh Mcadams, Jeff Smoke and Jeff Skiba. The ad is cool in nature, people are doing their job in what they are best in, no artificial arch lights, no poppadum.