Adglitz.com

Cie Nicholson, Pepsi-Cola North America svp/CMO has resigned. She will “pursue other interests like travel and spend time with family” spokeswoman of the company said. Why travel, why not rather yoga classes or doing social work in China’s earthquake affected areas, I have no clue. It’s ironic Pepsi chief needs to be with family when it itself aired some anti male ad in the recent super bowl circus where Justin Timberlake got whacked in the balls again and again. Will male bashing ads make it sell more amongst men? Can we have some data please, that is about perception of men of all ages towards the brand right after Super Bowl? What does Indra Nooyi have to say on this, another progressive FEMALE at the helm of the affairs there?

Ms. Nicholson, who oversaw some $250 million in U.S. measured-media spending last year knew it better that in the past five years, measured media spending within Pepsi-Cola North America has continuously diminished.

Adweek report: Pepsi’s CMO prepares to exit

It is really amazing to find that the soccer  star David Beckham is getting so much attention from girls everywhere for his Armani underwear advertisements . See in my earliest post how girls going crazy over beckham. It seems David Beckham himself did not expect such frenzied reactions from his female admirers.  If this is not his practiced down-to-earthness (he is a British, mind that!!!) than I will certainly believe what he writes in his blog.

Beckham wrote on his blog:

To be honest I was amazed by the huge billboard poster outside Macy’s department store, but even more amazed by the amount of people who turned up to see it.

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Avertiser: Rodasol
Agency: Euro RSCG Bogota
Country: Columbia
Category: Household maintenance & pet products

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Nicolas Lozano
Copywriter: Bryan Moreno

The merged Thomson Reuters has launched first ever advertising campaign which has been prepard by Ogilvy. While replacing Reuter’s earlier Know How campaign, Ogilvy has prepared “Knowledge to Act” ad which will run across CNBC US and CNBC Europe, CNBC Asia, CNBC Nikkei and CNBC TV 18. The new punchline seems more action oriented and dynamic, seems lead to a resourceful brand association for readers for. Know How was cliched and not uniq as a phrase which the new one is.    

After launching Solo 30 and Combi 30, T-Mobile is offering some great discounts ( Combi 30 now offers 700 minutes). It is learnt it is about to embark on their biggest ever advertising campaign. The message throughout the campaign is simple, You won’t find more minutes for £30 Guaranteed. Source