PETA’s Super Bowl commercial has been rejected by NBC. The ad features scantily clad models doing weird, supposedly sexily stuff with Vegetables (diddling themselves with broccoli). Victoria Morgan, NBC Universal’s advertising standards executive feels the PETA ad “depicts a level of sexuality exceeding our standards”. Which is more or less about the most desperate marketing ploy in the book.
While reacting to the rejection PETA spokesperson Michael McGraw told media, “the bottom line for this ad was that studies show that vegetarians have better sex.” However, NBC wrote PETA an email explicitly stating things that would need to be removed from the commercial in order for it to be aired. Link
January 29th, 2009 at 10:37 am
ironically PETA is getting more publicity from the fact that their ad was banned than they would have if it was approved