Adweek reports that the first Grand Prix Lions awarded here at the 55th International Advertising Festival in Cannes tonight went to JWT India for its “Lead India” campaign on behalf of The Times in India and BBDO in New York for its HBO “Voyeur” work.
“Lead India” scored in the Direct competition, while “Voyeur” topped the Promo division. Commenting on the thought process of the campaign, Prasoon Joshi, Regional Creative Director for South and South East Asia, McCann Erickson explained, “The thought behind it is very simple. Leaders do not come from some other planet. They are among us. It can be a small step in the right direction. It’s about taking a correct decision and having the courage to stand by it. Leadership qualities can be found in anyone – a child, a simple housewife or even the peon in our office. It’s about recognising this and celebrating the leaders among us.”
Check out the integrated campaign here
Last updated on 4th September, 2020