Adglitz.com

Ad copy:

It's not a car, it's a weapon.
Sounds like a gunshoot and feels like one too.
Michael Köckritz, Ramp Magazin
The new Lamborghini Aventador with 700hp
The truth hurts.

Ad copy:

Gearshifts can be as unforgiving as a professionally executed punch in the neck.
Jan Baedeker, Cassicdriver.com
The new Lamborghini Aventador with 700hp
The truth hurts.

Ad copy:

It you slam on the brakes at 100km/h, you come to a halt in just 30 meters.
Your eyeballs should then pop back into their sockets.
Ulrich Safferling, Auto-Illustrierte
The new Lamborghini Aventador with 700hp
The truth hurts.

Ad copy:

The acceleration is apocalyptic.
It can deliver pure delirium on demand.
James May, Top Gear
The new Lamborghini Aventador with 700hp
The truth hurts.

Credit:

Advertising Agency: Philipp und Keuntje GmbH, Hamburg, Germany
Creative Directors: Diether Kerner, Jan Krause
Art Director: Simon Jasper Philipp
Copywriter: Bea Kiwitt
Illustrator: Herr Müller
Published: September 2011

Will you ever tuck a big butcher knife next to your new born baby? You will not. Then why are you co-sleeping with her? It could be as dangerous. That’s the raw message City of Milwaukee’s Health Department wants to propagate with an aim to ‘wake parents up to the dangers of co-sleeping.’

They surely get their point across, get your attention, but the question is, have they gone too far considering the sheer shock value associated with it. Isn’t it too personal for government to interfere? Co-sleeping has always been a matter of hot debate which will never be settled.

 Co-sleeping mom Christie Haskell believes that agency/health official should inform parents how to safely co-sleep (certainly not on stomach or fluffy bedding) rather than over dramatizing the whole issue.

Credit:

Advertising Agency: Cactus, Denver, USA
Creative Director: Norm Shearer
Art Director: Jorge Lamora
Copywriter: Elliot Nordstrom

Imagine a world without boundaries, without politics, without fighting over sharing of resource, without agendas and vested interest.

Huffingtonpost Post wonders if this is the beginning of a new international diplomacy.

On a lighter side, you wish if the world has more beautiful and se-xy ladies like German chancellor. Then you wonder, at the top, be it in corporate or politics, if the world is too much tilted around men and not women. May be a next ad series from Benetton.

If you wonder, what went beside strategizing the creative,  this is what Alessandro Benetton, executive deputy chairman, who presented the ads in Paris, had to say, “they were meant to promote the idea of  -unhate. The images are very strong, but we have to send a strong message. We are not wanting to be disrespectful of the leaders … we consider them “conception figures” making a statement of brotherhood with a kiss.”

Check out the Benetton Unhate Campaign Video