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Silence the birds in your stomach.
Chromax. Helps in decreasing weight.
The brief was to communicate Chromax’ main function, which is increasing the fullness feel for the patient. “My stomach birds are humming” is an Egyptian proverb used to express deep hunger. Based on this insight, we developed our concept : “Silence the birds in your stomach”.
Advertising Agency: DDB, Cairo, Egypt
Creative Director: Bassem Sabry
Art Director / Illustrator: Mohamed Gaber
Copywriters: Ramy Badr, Heba El Habashi
Published: June 2013
Advertising Agency: DDB, London, UK
Creative Director: Jeremy Craigen
Art Director: David Mackersey
Copywriter: Jonathan John
Designer: Pete Mould
Published: April 2012
This Valentine’s Day, take your beloved one and fly away…
Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Group Head / Art Director / Retouch: Firat Yildiz
Copywriter: Yavuzhan Gel
Make Room for Nature.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: MIchael Lees-Rolfe
Copywriter: Gavin Williams
Illustrator: Arri Reshcke
Published: June 2012
Advertising Agency: RBA Publicidade, Novo Hamburgo, Brazil
Creative Directors: Felipe Schlickmann, Minwer Daqawiya
Art Director / Illustrator: Vinícius Cunha
Copywriter: Angelo Pilla
Published: April 2009
Advertising Agency: Ben-Natan Golan, Israel
Creative Director: Tzur Golan
Published: July 2014
This survey asked a humongous list of 10,000 consultants their favorite channels of marketing, what works for them and what doesn’t, what is the average value of a new client, how much money do they spend each year and how much do they earn. This is a fascinating study that comes with many extraordinary insights. It encompasses a plethora of statistics on how marketers spend and what their return on investment. The Marketing for Consultants Survey provides a clear advice on the best marketing channels.
Highlight and analysis
Networking and referrals are best marketing channels with the best return on investment. No its not cold calling, nor blogging, direct mail, email marketing or social media, the best way to grab more clients or orders are still old fashioned networking and referrals. Networking is by far probably the most powerful marketing technique to clinch new deals with sustenance. In this age of new age marketing, making meaningful connections and building enduring, mutually beneficial relationships still hold the key to success for organizations.
Hourly fee is not the best way to charge. It’s not even the second best. Consultants prefer to bill clients on project basis. I guess majority consultants do not like billing by the hour firstly because it limits earning potential and cannot be priced according to value. Secondly, for some projects, which cannot be quantitatively evaluated, it is difficult to accurately determine a realistic hourly estimate; and thirdly, customers can exactly estimate the cost and the project will not linger on and on. On the minus side, a big and complicated project may need a lot of negotiation where clients may not be aware of project complexities. Scope changes may need further negotiation.
Why people become consultants. The top reason is being one’s own boss. We can assume mostly consultants like to have more control and have their own rules. They run their business the way they like it and do not seek permission for implementation. The second most preferred reason is financial independence and opportunity to earn more.
So, you got a nice business idea. It’s powerful and could be the next big thing. Right? But before you think of selling this mind-blowing idea to a potential suitor, you need a business plan. Or else, how would your investor know what you’re headed to. A business plan shows your vision; your intention and that you are not just winging it, it shows what you have thought through, how you have brought an idea to life, what you thought about the ecosystem, competitors, strength, weakness, opportunities and threat quotients. It helps investors visualize all of these above.
To help budding entrepreneurs craft a great business plan, Washington State University has come into the ring with its insights and advice. It has created an infographic that outlines 10 awesome guidelines on essentials of a great business plan. A business plan that tells you why writing down your ideas are important, explains how plans to run the business is critical, why communicating vision is mission critical and why every stakeholder should be on the same page.
The infographic raises some key questions on what a upcoming CEO should ask. What problems is your business going to face? How do you solve them? What’s your mission? How do you differentiate from competitors?
There’s more. A detailed business plan seeks to ask your target demographic, condition or health of the domain you are getting into plus strategies for the worst challenges. And then comes the grand daddy of all aspects, the dollar, the pound, the euro, the yen, the almighty money. How much is required to cruise through and how much return is expected from investment.
This infographic from Washington State University is a neat one with genuine help advice. Check it out.
When a web browser is unable to serve or transfer a web page to a browser because the user changes his or her mind, hits the stop button or clicks another link in the halfway and opens another webpage. Abort the term refers to both requested and unexpected terminations.
Sometimes, a user may also receive “operation aborted” error message while visiting a web page. Microsoft has an answer for this:
In digital marketing, abandonment takes place when a potential customer abandons the order at the check out after initiating the order with services or products in the virtual shopping cart. Online retailers through abandonment rate can analyze drop of sales, user behavior and other important metrics. On average, marketers experience as good as 68% online abandonment rate.
Another report from MarketLive which tracks abandonment rates, also places cart abandonment rate at about two thirds of the time. This rate largely has been unchanged over years
Acura The road will never be the same.
Acura Acura. Precision crafted performance.
Acura The road will never be the same
Acura True definition of Luxury. Yours.
Alfa Romeo Alfa Romeo. Beauty is not enough.
Alfa Romeo Power for your control.
Audi Never Follow.
Audi Keeping ahead through technology.
Audi Everyone dreams of an Audi.
Audi A4 See the future in a new light
Audi A6 Design & performance
Audi Q7 From the creator of quattro
Audi A8 Sporty & exclusive
Audi TT Sheer exhilaration
Audi R8 The art of seduction
BMW Sheer Driving Pleasure.
BMW The Ultimate Driving Machine.
BMW X5 Taking the lead.
BMW The ultimate driving experience
BMW 7-Series A class unto itself.
BMW 3-Series Driving enjoyment in beats per minute.
BMW 5-Series The answer to your questions.
BMW X3 Any road. Any time.
Buick Dream up
Buick When better automobiles are built, Buick will build them.
Buick Buick. The spirit of American style.
Buick It makes you feel like the man you are.
Buick Buick. It’s all good.
Buick The spirit of American style.
Buick Isn’t it time for a real car?
Buick Wouldn’t you really rather have a Buick?
Chevrolet The heartbeat of America.
Chevrolet Baseball, hot dogs, apple pie and Chevrolet.
Chevrolet Aveo U-VA Incredibly spacious
Chevrolet An American Revolution
Chevrolet Captiva Choose your turf
Chevrolet Eye it. Try it. Buy it.
Chevrolet Optra Magnum Enjoy the drive
Chevrolet The road isn’t built that can make it breathe hard.
Chevrolet See the USA… in your Chevrolet.
Chevrolet Chevrolet. Building a better way. To see the USA.
Chevrolet Cavalier The more you know, the better it looks… Cavalier. We’ll be there.
Chevrolet Optra SRV Turn on style
Chevrolet Trucks Like a Rock.
Chevrolet Spark Full of life
Chrysler Chrysler. Inspiration comes standard.
Chrysler Chrysler. Inspiration comes standard
Chrysler Your next car.
Chrysler Drive = Love.
Cadillac Standard of the World.
Cadillac The Penalty of Leadership
Cadillac Creating a higher standard.
Cadillac Life, Liberty and the Pursuit.
Cadillac Break through.
Citroen Just imagine what Citroen can do for you.
Dodge Grab life by the horns.
Dodge Dodge. Different.
Dodge Bigger in Texas, Better in Dodge.
Dodge It’s gotta be a Dodge.
Elfin A modern evolution to the sports car world
FIAT Driven by passion. FIAT.
Fiat Strada Hand-built by robots.
Fiat Linea Admiration Guaranteed
Ford Built Ford Tough!
Ford Everything We Do is Driven By You
Ford Ford has a better idea.
Ford Better Ideas Driven By You.
Ford Ford. Bold moves.
Ford Build for life in Canada.
Ford Ford. Designed for living. Engineered to last.
Ford Have you driven a Ford lately?
Ford Built for the road ahead.
Ford Fusion The no nonsense car
Ford Quality is Job One
Ford. Feel the difference.
Fiat Palio Stile The Fiat of the new generation
Ford There is a Ford in your future.
Ford If you haven’t looked at Ford lately, look again.
Ford Trucks The Best Never Rest.
Ford Endeavour Magnify the adventure
GMC Trucks We are Professional Grade.
GMC Trucks The Strength of Experience.
Honda It must be love.
Honda The Power of Dreams.
Honda Start something special
Honda First man, then machine.
Honda Technology you can enjoy.
Honda CR-V Live up
Honda City Enjoy your challenges
Honda Civic Pure exhilaration
Honda Accord 2008 Lead
Honda Civic Hybrid Truly Honda by nature
Honda Mobilio Apne Liye, Apno Ke Liye
Honda Amaze Badle aapki duniya
Hummer Like nothing else on earth.
Hummer Hummer. Like nothing else.
Hyundai Drive your way.
Hyundai Driving is believing
Hyundai Prepare to want one.
Hyundai It’s a whole new Hyundai
Hyundai Always there for you.
Hyundai Sonata Embera Undoubtedly Distinguished
Hyundai Verna Feel it
Hyundai i10 Catch the i
Hyundai i20 I got it all
Hyundai Verna Feel it
Hyundai Accent Executive
Hyundai Getz Prime Drive global
Hyundai Santro Xing The sunshine car
Hyundai Tucson Your spirit of adventure or Makes everyday an adventure
Holden Holden go.
Infiniti Infiniti. Accelerating the Future.
Isuzu You have my word on it.
Jaguar Born to Perform.
Jaguar Unleash a Jaguar
Jaguar The Art of Performance.
Jaguar Don’t Dream It. Drive It.
Jaguar Grace… Space… Pace…
Jeep The Toughest 4-letter Word on Wheels
Jeep If it’s not trail rated, it’s not a Jeep.
Jeep The sun never sets on the mighty jeep.
Jeep Jeep. There is only one.
Jeep Have fun out there.
Jeep Only in a Jeep.
Kia The power to surprise.
Kia Make every mile count.
Kia The car that cares
Land Rover Land Rover. Go Beyond.
Lincoln Travel Well.
Lincoln What a luxury car should be.
Lincoln American Luxury.
Lexus The relentless pursuit of perfection.
Mahindra Bolero Take on anything
Mahindra Xylo Outgrow your sedan
Mahindra Scorpio Nothing else will do
Maruti Suzuki 800 Change your life
Maruti Ritz Live the moment
Maruti Ritz Joy Inside
Maruti Zen Estilo Shape your world
Maruti Alto Let’s go
Maruti Esteem Welcome to the big world
Maruti Wagon R Duo LPG or petrol. Drive the way you want.
Maruti Gypsy King
Maruti Omni Fits all
Maruti Swift Dzire The heart car
Maruti Grand Vitara Play it your way
Maruti SX4 Men are back
Maruti Versa The joy of travelling together
Maruti Wagon R For the smarter race
Maruti A-Star Stop @ nothing
Maruti Swift You’re the fuel
Mercedez-Benz Engineered to Move the Human Spirit.
Mercedez-Benz Unlike Any Other.
Mercedez-Benz Mercedez-Benz. The future of the Automobile.
Mercury At the sign of the cat.
Mercury New doors opened.
Mercury Live life in your own lane.
Mercury Imagine yourself in a Mercury now.
Mazda Zoom, Zoom, Zoom
Mazda Passion for the road.
Mitsubishi Wake up and drive.
Mitsubishi Better built. Better backed.
Nissan Built for the Human Race
Nissan Shift expectations.
Nissan Just wait you drive it.
Nissan Major motion, from Nissan.
Nissan Everything you want. Nothing you don’t.
Nissan Life is a Journey. Enjoy the Ride
Nissan You can with a Nissan.
Oldsmobile This is not your father’s oldsmobile.
Oldsmobile Start something.
Porsche Porsche. There is No Substitute.
Plymouth The Pride is Back. Born in America.
Plymouth Plymouth – Isn’t that the kind of car America wants?
Plymouth If it’s important to you, it’s important to Plymouth.
Plymouth Not that’s imagination. That’s Plymouth.
Plymouth And the Plymouth win-you-over beat goes on.
Peugeot Peugeot. Live the pleasure.
Peugeot The drive of your life.
Peugeot The lion goes from strength to strength.
Pontiac We are driving excitement.
Pontiac Pontiac. Designed for Action
Pontiac Fuel for the Soul.
Plymouth The 9 most important words to Plymouth: Satisfy the customer, satisfy the customer, satisfy the customer.
Rover Rover. A class of its own.
Saab Find your own road.
Saab Welcome to the State of Independence.
Saab Saab. Move your mind.
Saturn Like Always. Like Never Before.
Saturn A different kind of company. A different kind of car.
Saturn It’s different in a Saturn.
Saturn What kind of car is that? It’s a Saturn.
Saturn People First.
Smart – DaimlerChrysler Smart. Open your mind.
Seat Seat. Auto emocion.
Skoda Skoda. Simply Clever.
Skoda It’s a Skoda. Honest.
Skoda Fabia Because you’re special
Skoda Octavia Engineered with passion. Built with love.
Skoda Superb Simply superb
Skoda Laura Beauty beckons
Subaru. Think. Feel. Drive.
Subaru Driven by what’s inside.
Subaru Inexpensive. And built to stay that way.
Subaru When you get it. You get it.
Subaru The beauty of all wheel drive.
Suzuki Everyday vehicles that aren’t..
Tata Indigo Spoil yourself
Tata Indigo CS Class starts early
Tata Safari Reclaim your life
Tata Safari 4*4 Make Your Own Road
Tata Indigo Marina Big on space. Big on life.
Tata Indigo XL The exclusive lounge
Tata Indica V2 More car per car
Tata Sumo Grande More than meets the eyes
Toyota Get the Feeling.
Toyota Today tomorrow Toyota.
Toyota Get the feeling.
Toyota Drive your dreams.
Toyota Who could ask for anything more?
Toyota You asked for it. You got it.
Toyota New experience of motoring.
Toyota What will you do with all the money you save?
Toyota I love what you do for me.
Toyota The best built cars in the world.
Toyota The car in front is a Toyota.
Toyota You, asked for it. You got it, Toyota.
Toyota Let’s go places.
Toyota Oh What a Feeling. Toyota.
Toyota Moving forward.
Toyota Camry Beyond excellence
Toyota Innova All you desire
Toyota F1 Touch The Perfection
Volkswagen Drivers Wanted
Volkswagen Relieves Gas Pains.
Volkswagen Think Small
Volkswagen Das Auto.
Volkswagen It’s not a car, it’s a Volkswagen.
Volkswagen Small wonder.
Volkswagen If gas pain persists, try Volkswagen.
Volkswagen Relieve gas pains
Volkswagen For the love of the car.
Volkswagen If only everything in life was as reliable as a Volkswagen.
Volkswagen Surprisingly ordinary prices (For VW Passat, Golf and Polo, UK market)
Volvo Drive Safely.
Volvo For life.
Volvo S80 Built for the unwritten road
Volvo XC90 Celebrate yourself
The not so smart launch of HealthCare.gov may indirectly highlight the complicity of healthcare in general. This in turn is creating opportunity for insurers to portray their services as simple and value worthy. As Obamacare bad press gained lot of eyeballs, health insurance companies are airing TV commercials and printing ads that talk about “scary” and “confusing” changes to health insurance, underscoring the problems in online enrollment.
The advertiser found a nice theme through modern mainstream culture. Hate it, loathe it, but can’t ignore this Watta Aqua Pura ad.
Jennifer Aniston is showing off her toned and athletic bod for this electrolyte-enhanced Glaceau Smart Water.
This Fackingen ad was not approved by the client. However, it has found its place in Behance
Vitasnella wants you to believe that if you drink its water it would make your skin and body look so good, that you would want to wear nothing but your bare body!
Advertising Agency: Black River FC, Johannesburg, South Africa
Executive Creative Director: Ahmed Tilly
Creative Director: Suhana Gordhan
Copywriter: Avish Gordhan
Art Director: Mandie Van Der Merwe
Photographer: Clive Stewart
Art Buyer: Laura Broccardo Schutte
Account Managers: Elena Ronca, Solani Hlayisi