It seems that Google is recommencing its Google Guru service, a question-answer portal aka Yahoo! Answers where people ask each other questions on any topic, and get answers by sharing facts, opinions, and personal experiences.
Google Blogscoped reports that one of its readers has noticed a “Google Guru” description in his Google Account product page which was directed to http://guru.google.com/guru/, which does not exist anymore . It is accompanied by the text, “Ask questions and get answers from online users.” Link
Well, don’t rush to Google product page because it may not show up there, the new link has been only appeared to some users for a specific time frame and then it mysteriously disappeared. Google is not marking any announcement of it now. Seems it’s still at R&D backyard.
Google, after a not so successful launch in some countries like Poland, Russia, Thailand in January 2007 has withdrawn the service and now after almost three years it seems it’s pulling it again. It’s active in Thailand but still carrying the “beta” tag even after running for three years.
As of now, the social Q&A space is ruled by Yahoo! Answers, one of the areas where Yahoo! is dominating Google. I can’t help but wonder if Google’s possible acquisition of Aardvark has to anything with this. Aardvark, the social search service company was founded by some ex-Googlers. What it’s into? “Ask questions, get *live* answers from your network! Aardvark finds the perfect person to answer any question in real-time.” You get the strategic connect? However, Aardvark is much more than a Q&A proposition. We may see Google Guru hitting the market with more product benefits than Yahoo! Answers.
For businesses Google Guru may create great opportunities. People may build authority over their niche areas by answering questions and pushing their brand in yet another social platform.
Comments (0) Posted by Krish on Monday, December 21st, 2009
When the world goes gaga over environmentalism, Times of India has come out with a queer advertisement which will not certainly go well with people who advocate protection of natural resources. The ad in question is for Aami Udita, a Bengali women’s magazine from the Times Group, is seen with the magazine’s name being unpleasantly engraved on a tree, that too inside a repugnant ‘love’ mark sign.
I know we should not blame Times of India per se for this embarrassing social blunder. It carries out many social promotions through its Foundation, encourages corporate social responsibility, public private partnership, capacity building, it’s Teach India campaign is one of its kind and its Lead India Campaign won first ever Direct Grand Prix for India at the Cannes Lions 2008. (TOI Report)
May be the creative team was not exposed to ads like this
Incredible India ad
Lead India Ad
Comments (0) Posted by Krish on Thursday, December 10th, 2009
Tweans brand, women’s clothing
Slogan: Tweans. Fashion that fits my style!
Clothing: Agoo Apparel
Slogan: Clothes for active kids.
Clothing: Nike lightweight apparel
Slogan: No slogan
Clothing: Ex Officio.
Slogans: Ex Officio. Clothes for a big planet.
ExOfficio. Expect more from your clothes.
The ultimate clothing to see the world in.
Clothing: MonkeyFist Clothing & Apparel
Slogan: Cornered by the mob, Coco saw no alternative. He faced the horde and let the punches fly.
Falke clothing brand, legwear, underwear, knitwear
Taglines: Form follows you.
Falke. Soul texture.
Falke. For tomorrow’s people.
Diesel brand, jeans, casuals and other clothing
Advertising slogan: Global warming ready.
Australia Tourism
Slogan: So, where the bloody hell are you?
Polish Chamber of Tourism: UK
Slogan: Make histoty - Visit Poland
Tourism Vicotria
Slogan: Lose Yourself
South African Tourism
Slogan: It’s closer than you think
Tourism Queensland
Slogan: Best job in the world
Windsor Suites Hotel, Bangkok
Slogan: Twice the comfort, twice the value, twice the Hotel.
Monte Carlo Resort & Casino
Slogan: Unpretentiously Luxurious
Hans Brinker Budget Hotel
Slogan: Eco-towel
Grand Hotel Bonavia , Croatia
Advertising slogan: Five-star quality in a hotel of four stars.
Whitelaw Hotel , Miami Beach
Slogan: Whitelaw Hotel. Clean Sheets, Hot Water, Stiff Drinks.
Lady’s First design hotel for businesswomen, Zurich
Ad slogan: Lady’s First. Where lady’s at her best.
Hotel Euler , Bazel
Slogan: Euler. It’s not a hotel, it’s a way of life.
Holiday Inn Hotels
Slogans: Relax, it’s Holiday Inn.
We put a smile back on your face.
Pleasing people the world over.
The best surprise is no surprise.
Holiday Inn. The World’s Inn Keeper.
Your Host from Coast to Coast.
The Nation’s Innkeeper.
Drawbridge Inn Hotel, Ft. Mitchell, Kentucky
Slogan: Drawbridge Inn. Live like a King.
Hotel Ametyst, Praha
Slogans: Stay with us, and feel like home…
Ametyst. I feel comfortable here.
Gleneagles, luxury hotel in Perthshire, Scotland
Marketing slogan: Gleneagles. Come back Richer.
Orlyonok, hotel complex, Moscow, Russia
Motto: The art of meeting your highest expectations.
Comments (0) Posted by Krish on Wednesday, November 18th, 2009
Four Seasons Hotels & Resorts
Ad slogan: Fifty Hotels. Twenty-Two Countries. One Philosophy
Best Western International hotels, motels and suites worldwide
Slogans: Best Western. The World’s Largest Hotel Chain
Across the street from the ordinary.
Chesapeake Beach Hotel & Spa, Maryland
Advertising slogan: Where Hospitality Meets the Bay
Ramada hotel brand (in the USA and Canada)
Advertising slogan: Ramada. A very good place to be.
Ramada International (without USA and Canada)
Advertising slogan: Everything except excess
Sheraton Hotels (part of Starwood Hotels & Resorts Worldwide)
Advertising slogan: Who’s taking care of you?
Hilton Hotels & Resorts
Slogans: Take Me to the Hilton
The places you’d rather be (Hilton Worldwide Resorts)
Homewood Suites By Hilton
Marketing slogan: Homewood Suites. Make Yourself at Home
Days Inn Hotels worldwide
Taglines: The Best Value Under the Sun
Days Inn. There you go.
Stratford Inn Hotel, Danville, Virginia
Marketing slogan: Danville’s Best Address
Hyatt Hotels and Resorts
Advertising slogan: Feel the Hyatt Touch
Hilton Garden Inn hotel brand
Motto: Hilton Garden Inn. Everything. Right where you need it
Hampton Inn & Hampton Inn and Suites
Advertising slogan: At Hampton, We Love Having You Here
Wyndham hotels and resorts
Marketing slogan: The Right Way. The Wyndham Way.
Westin hotels and resorts
Advertising slogan: Westin. Choose your travel partner wisely.
Embassy Suites Hotels
Slogans: See what a difference a stay makes
Embassy Suites. Twice the Hotel
Comments (0) Posted by Krish on Wednesday, November 18th, 2009
Clothing brand Allen Solly recently launched a new casual chic line of apparel and also devised a new campaign and tagline, ‘I Hate Ugly’.
It has now bolstered its communication mix with a novel concept. Using the idea of flash mobs, the brand played out a ‘freeze act’ with the help of live models decked in the latest Allen Solly attire, in malls and high streets across the country.
Girls and boys attired in smart casual wear walk into malls or high streets and sit or hold a certain pose for up to seven minutes, becoming real live ‘Humannequins’, which comes from blending the words ‘human’ and ‘mannequins’.
Comments (0) Posted by Krish on Tuesday, November 17th, 2009
Nice idea, typography, art direction, but isn’t the idea a bit subtle? The background and the foreground is so nicely done. I love it.
Tagline: I hate ugly
Client: Allen Solly, My world, my way
Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Vipul Thakkar
Art Director: Ajesh N
Copywriter: Kunj Shah
Photographer: Steve Koh
Retouching: Studio Rom, MV Gopinath
Typography: Vincent Vadakkan, Ajesh N
Published: October 2009
Comments (0) Posted by Krish on Tuesday, November 17th, 2009
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