Mar 23

10,000 Consultants Reveal 13 Most Effective Marketing Channels

New survey reveals top 13 most effective marketing channels

Top marketing channels and tactics

This survey asked a humongous list of 10,000 consultants their favorite channels of marketing, what works for them and what doesn’t, what is the average value of a new client, how much money do they spend each year and how much do they earn. This is a fascinating study that comes with many extraordinary insights. It encompasses a plethora of statistics on how marketers spend and what their return on investment. The Marketing for Consultants Survey provides a clear advice on the best marketing channels.

Highlight and analysis

Networking and referrals are best marketing channels with the best return on investment. No its not cold calling, nor blogging, direct mail, email marketing or social media, the best way to grab more clients or orders are still old fashioned networking and referrals. Networking is by far probably the most powerful marketing technique to clinch new deals with sustenance. In this age of new age marketing, making meaningful connections and building enduring, mutually beneficial relationships still hold the key to success for organizations.

Hourly fee is not the best way to charge. It’s not even the second best. Consultants prefer to bill clients on project basis. I guess majority consultants do not like billing by the hour firstly because it limits earning potential and cannot be priced according to value. Secondly, for some projects, which cannot be quantitatively evaluated, it is difficult to accurately determine a realistic hourly estimate; and thirdly, customers can exactly estimate the cost and the project will not linger on and on. On the minus side, a big and complicated project may need a lot of negotiation where clients may not be aware of project complexities. Scope changes may need further negotiation.

Why people become consultants. The top reason is being one’s own boss. We can assume mostly consultants like to have more control and have their own rules. They run their business the way they like it and do not seek permission for implementation. The second most preferred reason is financial independence and opportunity to earn more.

Mar 22

How to Build a Successful Business Plan? 10 Strategic Tips for Entrepreneurs and Startups

Business-Plan-Strategy-For-Startups

Have a solid business plan before embarking on your entrepreneurship (infographics)

So, you got a nice business idea. It’s powerful and could be the next big thing. Right? But before you think of selling this mind-blowing idea to a potential suitor, you need a business plan. Or else, how would your investor know what you’re headed to. A business plan shows your vision; your intention and that you are not just winging it, it shows what you have thought through, how you have brought an idea to life, what you thought about the ecosystem, competitors, strength, weakness, opportunities and threat quotients. It helps investors visualize all of these above.

To help budding entrepreneurs craft a great business plan, Washington State University has come into the ring with its insights and advice. It has created an infographic that outlines 10 awesome guidelines on essentials of a great business plan. A business plan that tells you why writing down your ideas are important, explains how plans to run the business is critical, why communicating vision is mission critical and why every stakeholder should be on the same page.

The infographic raises some key questions on what a upcoming CEO should ask. What problems is your business going to face? How do you solve them? What’s your mission? How do you differentiate from competitors?

There’s more. A detailed business plan seeks to ask your target demographic, condition or health of the domain you are getting into plus strategies for the worst challenges. And then comes the grand daddy of all aspects, the dollar, the pound, the euro, the yen, the almighty money. How much is required to cruise through and how much  return is expected from investment.

This infographic from Washington State University is a neat one with genuine help advice. Check it out.

Oct 21

Abort

When a web browser is unable to serve or transfer a web page to a browser because the user changes his or her mind, hits the stop button or clicks another link in the halfway and opens another webpage. Abort the term refers to both requested and unexpected terminations.

Sometimes, a user may also receive “operation aborted” error message while visiting a web page. Microsoft has an answer for this:

Internet explorer aborted while viewing

Oct 21

Abandonment Rate

abandoned-glossary-shopping-cartIn digital marketing, abandonment takes place when a potential customer abandons the order at the check out after initiating the order with services or products in the virtual shopping cart.  Online retailers through abandonment rate can analyze drop of sales, user behavior and other important metrics. On average, marketers experience as good as 68% online abandonment rate.

Another report from MarketLive which tracks abandonment rates, also places cart abandonment rate at about two thirds of the time. This rate largely has been unchanged over years

 

Oct 16

300+ Car Slogans and Taglines: Best Advertising Punchlines From the Automobile Industry

A

Acura-car-advertising-slogans

Acura    The road will never be the same.

Acura    Acura. Precision crafted performance.

Acura The road will never be the same

Acura    True definition of Luxury. Yours.

 

Alfa Romeo        Alfa Romeo. Beauty is not enough.

Alfa Romeo        Power for your control.

Audi-corporate-marketing-motto

 

 

 

Audi       Never Follow.

Audi       Keeping ahead through technology.

Audi       Everyone dreams of an Audi.

Audi A4                See the future in a new light

Audi A6                Design & performance

Audi Q7                From the creator of quattro

Audi A8                Sporty & exclusive

Audi TT                 Sheer exhilaration

Audi R8                 The art of seduction

B

bmw-slogan

 

 

 

BMW     Sheer Driving Pleasure.

BMW     The Ultimate Driving Machine.

BMW X5               Taking the lead.

BMW    The ultimate driving experience

BMW 7-Series   A class unto itself.

BMW 3-Series   Driving enjoyment in beats per minute.

BMW 5-Series   The answer to your questions.

BMW X3               Any road. Any time.

 

buick-tagline

 

 

Buick     Dream up

Buick     When better automobiles are built, Buick will build them.

Buick     Buick. The spirit of American style.

Buick     It makes you feel like the man you are.

Buick     Buick. It’s all good.

Buick     The spirit of American style.

Buick     Isn’t it time for a real car?

Buick     Wouldn’t you really rather have a Buick?

 

C

Chevrolet-heartbeat-of-America-motto

 

 

 

 

Chevrolet            The heartbeat of America.

Chevrolet            Baseball, hot dogs, apple pie and Chevrolet.

Chevrolet Aveo U-VA    Incredibly spacious

Chevrolet            An American Revolution

Chevrolet Captiva            Choose your turf

Chevrolet            Eye it. Try it. Buy it.

Chevrolet Optra Magnum            Enjoy the drive

Chevrolet            The road isn’t built that can make it breathe hard.

Chevrolet            See the USA… in your Chevrolet.

Chevrolet            Chevrolet. Building a better way. To see the USA.

Chevrolet Cavalier           The more you know, the better it looks… Cavalier. We’ll be there.

Chevrolet Optra SRV      Turn on style

Chevrolet Trucks              Like a Rock.

Chevrolet Spark                Full of life

 

Chrysler-inspiration-comes-standard-slogan

 

 

 

 

 

Chrysler   Chrysler. Inspiration comes standard.

Chrysler   Chrysler. Inspiration comes standard

Chrysler   Your next car.

Chrysler  Drive = Love.

Cadillac-standard-of-the-world-logo-tagline

 

 

 

 

Cadillac  Standard of the World.

Cadillac   The Penalty of Leadership

Cadillac   Creating a higher standard.

Cadillac   Life, Liberty and the Pursuit.

Cadillac   Break through.

 

Citroen    Just imagine what Citroen can do for you.

D

Dodge_Different_logo_punchline_corporate

 

 

 

 

 

Dodge   Grab life by the horns.

Dodge   Dodge. Different.

Dodge   Bigger in Texas, Better in Dodge.

Dodge   It’s gotta be a Dodge.

 

E

Elfin  A modern evolution to the sports car world

 

F

FIAT       Driven by passion. FIAT.

Fiat Strada           Hand-built by robots.

Fiat Linea   Admiration Guaranteed

Ford       Built Ford Tough!

Ford       Everything We Do is Driven By You

Ford       Ford has a better idea.

Ford       Better Ideas Driven By You.

Ford       Ford. Bold moves.

Ford       Build for life in Canada.

Ford       Ford. Designed for living. Engineered to last.

Ford       Have you driven a Ford lately?

Ford       Built for the road ahead.

Ford Fusion        The no nonsense car

Ford       Quality is Job One

Ford.      Feel the difference.

Fiat Palio Stile    The Fiat of the new generation

Ford       There is a Ford in your future.

Ford       If you haven’t looked at Ford lately, look again.

Ford Trucks         The Best Never Rest.

Ford Endeavour                Magnify the adventure

 

G

GMC Trucks        We are Professional Grade.

GMC Trucks        The Strength of Experience.

 

H

Honda   It must be love.

Honda   The Power of Dreams.

Honda   Start something special

Honda   First man, then machine.

Honda   Technology you can enjoy.

Honda CR-V        Live up

Honda City          Enjoy your challenges

Honda Civic         Pure exhilaration

Honda Accord 2008         Lead

Honda Civic Hybrid          Truly Honda by nature

Honda Mobilio Apne Liye, Apno Ke Liye

Honda Amaze  Badle aapki duniya

 

Hummer              Like nothing else on earth.

Hummer              Hummer. Like nothing else.

 

Hyundai               Drive your way.

Hyundai               Driving is believing

Hyundai               Prepare to want one.

Hyundai               It’s a whole new Hyundai

Hyundai               Always there for you.

Hyundai Sonata Embera                Undoubtedly Distinguished

Hyundai Verna Feel it

Hyundai i10         Catch the i

Hyundai i20         I got it all

Hyundai Verna Feel it

Hyundai Accent                Executive

Hyundai Getz Prime        Drive global

Hyundai Santro Xing       The sunshine car

Hyundai Tucson                Your spirit of adventure or Makes everyday an adventure

 

Holden Holden go.

 

I

Infiniti   Infiniti. Accelerating the Future.

Isuzu     You have my word on it.

 

J

Jaguar   Born to Perform.

Jaguar   Unleash a Jaguar

Jaguar   The Art of Performance.

Jaguar   Don’t Dream It. Drive It.

Jaguar   Grace… Space… Pace…

 

Jeep      The Toughest 4-letter Word on Wheels

Jeep      If it’s not trail rated, it’s not a Jeep.

Jeep      The sun never sets on the mighty jeep.

Jeep      Jeep. There is only one.

Jeep      Have fun out there.

Jeep      Only in a Jeep.

 

K

Kia          The power to surprise.

Kia          Make every mile count.

Kia          The car that cares

 

L

Land Rover         Land Rover. Go Beyond.

 

Lincoln  Travel Well.

Lincoln  What a luxury car should be.

Lincoln  American Luxury.

 

Lexus    The relentless pursuit of perfection.
M

Mahindra Bolero              Take on anything

Mahindra Xylo                 Outgrow your sedan

Mahindra Scorpio            Nothing else will do

Maruti Suzuki 800            Change your life

Maruti Ritz Live the moment

Maruti Ritz Joy Inside

Maruti Zen Estilo              Shape your world

Maruti Alto         Let’s go

Maruti Esteem Welcome to the big world

Maruti Wagon R Duo      LPG or petrol. Drive the way you want.

Maruti Gypsy     King

Maruti Omni      Fits all

Maruti Swift Dzire            The heart car

Maruti Grand Vitara        Play it your way

Maruti SX4          Men are back

Maruti Versa      The joy of travelling together

Maruti Wagon R               For the smarter race

Maruti A-Star     Stop @ nothing

Maruti Swift       You’re the fuel

 

Mercedez-Benz                Engineered to Move the Human Spirit.

Mercedez-Benz                 Unlike Any Other.

Mercedez-Benz                Mercedez-Benz. The future of the Automobile.

 

Mercury              At the sign of the cat.

Mercury              New doors opened.

Mercury              Live life in your own lane.

Mercury              Imagine yourself in a Mercury now.

 

Mazda  Zoom, Zoom, Zoom

Mazda  Passion for the road.

 

Mitsubishi           Wake up and drive.

Mitsubishi           Better built. Better backed.

 

N

Nissan    Built for the Human Race

Nissan    Shift

Nissan    Shift expectations.

Nissan    Just wait you drive it.

Nissan    Major motion, from Nissan.

Nissan    Everything you want. Nothing you don’t.

Nissan    Life is a Journey. Enjoy the Ride

Nissan    You can with a Nissan.

 

O

Oldsmobile         This is not your father’s oldsmobile.

Oldsmobile         Start something.

 

P

Porsche            Porsche. There is No Substitute.

 

Plymouth          The Pride is Back. Born in America.

Plymouth          Plymouth – Isn’t that the kind of car America wants?

Plymouth          If it’s important to you, it’s important to Plymouth.

Plymouth          Not that’s imagination. That’s Plymouth.

Plymouth          And the Plymouth win-you-over beat goes on.

 

Peugeot               Peugeot. Live the pleasure.

Peugeot               The drive of your life.

Peugeot               The lion goes from strength to strength.

 

Pontiac     We are driving excitement.

Pontiac     Pontiac. Designed for Action

Pontiac     Fuel for the Soul.

Plymouth  The 9 most important words to Plymouth: Satisfy the customer, satisfy the customer, satisfy the customer.

 

R

Rover    Rover. A class of its own.

 

S

Saab      Find your own road.

Saab      Welcome to the State of Independence.

Saab      Saab. Move your mind.

 

Saturn   Like Always. Like Never Before.

Saturn   A different kind of company. A different kind of car.

Saturn   It’s different in a Saturn.

Saturn   What kind of car is that? It’s a Saturn.

Saturn   People First.

 

Smart – DaimlerChrysler                Smart. Open your mind.

 

Seat       Seat. Auto emocion.

 

Skoda    Skoda. Simply Clever.

Skoda    It’s a Skoda. Honest.

Skoda Fabia        Because you’re special

Skoda Octavia    Engineered with passion. Built with love.

Skoda Superb    Simply superb

Skoda Laura        Beauty beckons

 

Subaru.                Think. Feel. Drive.

Subaru  Driven by what’s inside.

Subaru  Inexpensive. And built to stay that way.

Subaru  When you get it. You get it.

Subaru  The beauty of all wheel drive.

 

Suzuki   Everyday vehicles that aren’t..

 

T

Tata Indigo          Spoil yourself

Tata Indigo CS    Class starts early

Tata Safari           Reclaim your life

Tata Safari 4*4   Make Your Own Road

Tata Indigo Marina          Big on space. Big on life.

Tata Indigo XL    The exclusive lounge

Tata Indica V2    More car per car

Tata Sumo Grande          More than meets the eyes

 

Toyota     Get the Feeling.

Toyota     Today tomorrow Toyota.

Toyota     Everyday.

Toyota     Get the feeling.

Toyota     Drive your dreams.

Toyota     Who could ask for anything more?

Toyota     You asked for it. You got it.

Toyota     New experience of motoring.

Toyota     What will you do with all the money you save?

Toyota     I love what you do for me.

Toyota     The best built cars in the world.

Toyota     The car in front is a Toyota.

Toyota     You, asked for it. You got it, Toyota.

Toyota     Let’s go places.

Toyota     Oh What a Feeling. Toyota.

Toyota     Moving forward.

Toyota     Camry    Beyond excellence

Toyota Innova     All you desire

Toyota F1         Touch The Perfection

 

V

Volkswagen       Drivers Wanted

Volkswagen       Relieves Gas Pains.

Volkswagen       Think Small

Volkswagen       Das Auto.

Volkswagen       It’s not a car, it’s a Volkswagen.

Volkswagen       Small wonder.

Volkswagen       If gas pain persists, try Volkswagen.

Volkswagen        Relieve gas pains

Volkswagen       For the love of the car.

Volkswagen       If only everything in life was as reliable as a Volkswagen.

Volkswagen      Surprisingly ordinary prices (For VW Passat, Golf and Polo, UK market)

Volvo    Drive Safely.

Volvo    For life.

Volvo S80            Built for the unwritten road

Volvo XC90         Celebrate yourself