Adglitz.com

Click to enlarge… the pic

Credits:

Advertising Agency: OgilvyOne Worldwide, Delhi, India
Art Director: Dushyant Chopra
Copywriter: Karan Raghav

Category: Toiletries & pharmaceuticals

Comment not required. Nice execution.

The latest buzz is that Sony Pictures who hold the original rights of the movie Stepmom has offered Karan Johar to co-produce the movie. According to the earlier reports, Karan Johar had bought the rights of the critically acclaimed film starring Susan Sarandon and Julia Roberts and planned to start working for the Indian version of it once he is done with My Name is Khan. Stepmom tells the story of a divorced couple (Sarandon and Ed Harris) trying to keep their children happy after their separation.

But now with Sony co-producing the movie with Karan Johar means KJo wont have to pay a hefty amount to buy the original rights as Sony Pictures hold the rights of this original Hollywood cult classic.

Another twist in the tale, the Hindi version was supposed to be shot in Australia. But due to complicated socio-political conflicts the producers have decided against shooting in Australia. B town filmmakers recently in unison have voiced their strong reactions against the attacks on Indian students. Mid Day report here.

Mumbai has been considered as the alternative place for the movie. Well, I am not saying Switzerland (It’s still hard to believe that all of Switzerland’s visual resource have been captured under Bollywood lenses, there still are unexplored beautiful places, may be not as famous as routine Alps and clichéd streets amidst huts and greens mostly seen in Yash Chopra flicks, may be we need a fresh cinematographer to astonish us with his/her findings), what I am saying when so many countries like Ireland, Fiji, Hungary, Poland, Czechoslovakia, Turkey, Austria, Cuba, are wooing Bollywood, why Mumbai. I mean a Sony-Karan Johar joint production deserves more. Isnt it guys?

Have you ever dreamed of a walk-in fridge or freezer, seems like the University was full of beer?

Wow…I liked this unqiue beer commercial ad. It is working in a great way with very old gender stereotypes. Beer vs. shoes and men vs women.

Heineken a dutch brewery is notoriously famous for its funny advertisements, take a look at some more.

Baby, milk bottle and Heineken beer ad: F U N N Y

Another funny Heineken beer commercial

Heineken Beer Draught Keg Commercial

Heineken classic ‘Majorca’ commercial - 1985

Heineken beer classic ad - dustbins percussion

Huh….plain funny beer ad…but kinda the twist was expected…but m sure….its enjoyable…the brand may not available here but you may relate…too strong to digest did u say?

Love struck Kylie Minogue can’t get enough of her latest boyfriend Andres Velencoso Segura. They have been together everywhere for last six months, the spell seems to be working, or else how do you explain both coming together in Inverse commercial – a man’s fragrance. Marketers are convinced, it seems.

The sensual ad on the scent is showing Andres and Kylie have lots of chemistry. As he strips in the advert, the pop princess can’t take her eye off of him. The Inverse ad is scheduled to release in England this May.

The ‘Inverse’ fragrance advertisement sees the 31-year-old do what he does best, smoldering into the camera, first in a suit, then topless. 40+ petite pop princess smiles coquettishly.

Unlike Wordpress, Google Blogspot’s Blogger does not have an inbuilt tagging capability.

But as we all know along with better categorizing, for better search engine results and visibility, tagging (also called metadata) is also important. Tagging holds value for a blog post because it is important to select tags to describe important issues or items mentioned in the blog post.

While “Category” is more broad in approach, for example, a tech blog can have a category on “Apple” but with tagging the approach goes more micro. As in, while writing an entry on Apple’s operating system (here, the category would be “Apple”) it can be tagged with terms like Mac OS X, Leopard, Software and other important stuff that have been mentioned in the entry and as a writer you think its important for the reader to find out your blog post from the search engine jungle.

So, how to add “tagging” feature in blogspot? With Firefox (Google prefers it more than Internet Explorer for whatever reasons) you can use Greasemonkey extension (now it’s renamed as Greasespot). With this tool a Blogger user can add code for Technorati tags as the end of its blogpost. Download Greenmonkey code here.

You can see a new text box opens up with a green Technorati icon with an Append Tax button. It also has Tag Settings and Options links.

Coca Cola is getting nostalgic this year and bringing in Steelers star Tony Polamalu for its Coke Zero Superbowl commercial, which is dedicated to the iconic 1980 Coca Cola commercial, starred by Mean Joe Greene. However, the 2009, Coca Cola super bowl ad with Polamalu is just not a remake of the old one, instead it comes with a twist.

In the 30-second spot, Polamalu reprises the role made famous by Steelers legend “Mean” Joe Greene. In tune with times, however, there comes a twist in the script and he plays it differently. It seems the original man of the older one, Joe Greene also would like the twist.

The ad opens with Polamalu similar to Joe Greene limping down a tunnel (this time it is bigger) to the locker room, while he was being followed by an innocent looking young fan (saying same dialogues) and offered an ice-cold Coke Zero to his tattered hero. That’s where all the similarities come to an end with the “Mean Joe” commercial.

What happens next is some humorous stuff while the ad reinforces the fact that with Coke Zero, it’s possible to have “Real Coke Taste and Zero Calories” Coca-Cola said. That’s the premise I suppose.

Mean Joe Greene original Coca Cola Superbowl Commercial 2009

Troy Polamalu To Star In Coke Zero Commercial

Polamalu To Star In ‘Mean’ Joe Greene Coke Spin-Off Commercial

Kurt Warner eager to erase sour taste left by Patriots

Bet on Super Bowl Halftime Songs, Overtime: Joe Saumarez-Smith

10 Fun Games for Your Super Bowl Party

NFL’s Super atmosphere subdued by sagging economy

Polamalu’s turn to have Coke, smile

AshleyMadison.com’s superbowl commercial has been rejected by NFL. You may or may not heard of the website before but many married people do have.  Ashley Madison offers its matchmaking services to married people looking to have an illicit affair. The Canadian company tried to insert a print ad for its services in the 2009 Super Bowl commercial. The ad shows a sweaty woman in a tiny tank top in a suggestive posture and asking “Who are you doing after the game?” It’s got lot of publicity last month for its so called innovative services. And mind you, it will keep getting more.

The NFL team has rejected the commercial even before seeing it when it realized what the Web site does, according to CNBC.com.  “After realizing what the site was, the sales rep called back and told the company there was a mistake and that his company could not sell an ad to the site,” NFL spokesman Brian McCarthy said.

Ashley Madison president however does not agree with NFL management team. He has his own reasons, after all isn’t he only delivering only what all of us want so badly in life. He said, “I find the rejection to be ridiculous given that a huge percentage of the NFL’s marketing content is for products like alcohol, which they sell in their stadiums, promote on their air and have in the game program. That’s a product that literally kills tens of thousands of people each year,” he said, adding, “We don’t intend to let this pass. The NFL fan base is our core audience and we will find a way to let them know about the existence of this service and let them decide if it’s something for them.” Link

Too racy for Super Bowl: Rejected Ads

Some ads are too racy for Super Bowl

Site for cheating spoused denied ad in NFL Super Bowl

Adulterers are not welcome in Super Bowl

Site That Caters To Would-Be Philanderers Denied Prime Real Estate In Super Bowl Program

AshleyMadison commercial video: A Funny Commercial for a Dating site strictly for Married People looking to have an Affair.

PETA’s Super Bowl commercial has been rejected by NBC. The ad features scantily clad models doing weird, supposedly sexily stuff with Vegetables (diddling themselves with broccoli). Victoria Morgan, NBC Universal’s advertising standards executive feels the PETA ad “depicts a level of sexuality exceeding our standards”. Which is more or less about the most desperate marketing ploy in the book.

While reacting to the rejection PETA spokesperson Michael McGraw told media, “the bottom line for this ad was that studies show that vegetarians have better sex.” However, NBC wrote PETA an email explicitly stating things that would need to be removed from the commercial in order for it to be aired. Link

PETA on Wiki